Think of creating an optimal relationship.” Drip Campaign Email Examples Nurture Campaign This is summed up in Drew’s advice to other marketers, “think long-term.
The company takes exactly the right approach to email marketing – not trying to go for the quick sell before forming lasting connections with users. Drew Price, Head of Product Marketing for the company said, “the company is focused on providing a sticky and powerful free version while making users aware of the expanded functionality available through Premium.” This is reflected in their email marketing by using carefully selected statistics and adding value where they can without trying to shove their paid product in users’ faces. The company switched to a freemium model in 2015. They reached number 55 of the Deloitte’s Technology Fastest 500, fastest growing businesses in North America in 2014, and are still growing rapidly. Grammarly was founded in 2009 by Alex Shevchenko and Max Lytvyn and has grown to one of the most renowned proofreading services in the writing world. Using email campaigns to drive people to landing pages is a strong strategy to generate sales. If you can’t afford a proofreader – or would prefer to remain self-sufficient – Grammarly makes for a great addition to anyone’s toolbox. Grammarly is a tool that gives autonomy to the small business owner and saves them money in the long run. It can also detect plagiarism and offers alternative word choices to improve the quality of your work.Īs marketers, having proper grammar may not directly increase conversions on your landing pages, but having poor grammar and low-quality writing can certainly hurt your conversion rate.Ī study by Global Lingo revealed 59% of people would not use a company that had obvious grammatical errors and spelling mistakes on its website or marketing materials. Grammarly is an online grammar checking tool used by countless students and writers to check their content for spelling mistakes, clarity, and consistency.
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